Sendside Networks Named Finalist of Red Herring 100 North America Award

Honored among this year's most promising private technology ventures in North America, Sendside Networks is recognized for secure and multi-dimensional electronic communications

SALT LAKE CITY -- May 14, 2009 -- Sendside Networks, the secure communications platform for sending complex, confidential electronic messages, announced today its status as a finalist of the "Red Herring 100 North America" award, a prestigious list honoring the year's most promising private technology ventures in North America.

The Red Herring editorial team selected the most innovative companies from a pool of 1,200 nationwide. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.

This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the "buzz" and make the list an invaluable instrument for discovering and advocating the greatest business opportunities in the industry.

"This year was especially difficult," said Alex Vieux, Publisher and CEO of Red Herring. "There were so many great companies producing really innovative and amazing products that we had a difficult time narrowing it down to 200. Now we're faced with the arduous task of selecting the final 100. We know that this year's crop will grow into some amazing companies that are sure to go far."

For over 10 years, The Red Herring 100 North America award, open to private technology companies headquartered in North America, has been given to the top 100 tech companies based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the several months leading up to the announcement, hundreds of companies in the telecom, communications, security, Web 2.0, software, hardware, biotech, and clean tech industries sent in their submissions to qualify for the award.
The CEOs of the 200 finalists are invited to present their winning strategies at the Red Herring Conference in San Diego, where the Red Herring Top 100 will be announced.

About Red Herring
Red Herring is a global media company uniting the world's best high technology innovators, venture investors, and business decision-makers in a variety of forums: a leading innovation magazine; an online daily technology news service; technology newsletters, and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation ecosystem, featuring unparalleled insights on the emerging technologies driving the economy.
For more information, visit www.redherring.com.

About Sendside
Founded in 2006, Sendside is creating and driving a new category of communications for information that is important, confidential and complex. Sendside's technology is uniquely equipped to answer the specialized needs of customer conversion, communications and interaction, particularly in industries including medical device manufacturers, hedge funds, banks and credit unions, pharma, reseller channels, marketing agencies, service organizations, and post secondary education among others.
Sendside is currently launching Sendside Packages a cost-effective and highly efficient way to send content-rich, interactive messages in a single message "container." With Packages, marketing and sales teams can combine web content, audio, video, Flash, even their existing print collateral and deliver it in a single, multi-dimensional message. Advanced reporting and analytics provide the sender with key information on when a Package is opened and what content is viewed. The result is a faster path to revenue, immediate efficiencies and reduced risk. For more information, visit www.sendside.net.

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