Sendside Announces Reseller Partnership With Crystal Systems Group
17 May 2010
Salt Lake City, Utah – June 28th, 2010. Sendside Networks today announced that Crystal Systems Group (CSG), a sales process consultancy and systems integrator, has agreed to join the Sendside Networks Partner Program as a certified value added reseller. As such, CSG will begin employing Sendside across its entire sales organization to create a far better experience for its customers and increase sales conversions.
“As the previous VP/GM of Sun Microsystems’ inside sales function, I wish a solution like Sendside had been available to us at the time,” said Al Ormiston, a CSG principal partner. “I would have used Sendside to better qualify leads and accelerate customer engagement. The real-time analytics and multi-dimensional messaging capability enable an improved and accelerated process for our inside and outside sales reps to create a virtual face-to-face sales call. Having this ability would have delivered results far beyond the conventional email and multiple attachments.
Paul Knopf, also a principal partner with CSG agrees with Ormiston and adds: “Simply stated, the application is powerful and can impact every aspect of a sales organization—from inside sales to enterprise sales reps to channel partners. It is all about acceleration and results driven by an advanced and unique SaaS communications platform with business intelligence that provides real-time analytics.”
“Sendside is a robust analytics solution, far beyond what one sees with marketing automation products available today,” said John Sutton, Sendside’s vice president of sales and marketing. “Considering the growing reliance on inside sales across corporate America, we are proud to announce this partnership with Crystal Systems Group Inc.”
About Crystal Systems: Crystal Systems Group Inc. was founded in 1996 to provide premiere consulting services in IT and Sales. With over 50 years of combined, seasoned business experience, Crystal Systems Group has helped a wide range of small businesses and large multi-national corporations implement new systems, optimize sales forces and grow revenues. For more information visit www.crystal-systems.com, email
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or call 1-866-611-3624.
About Sendside: Sendside Networks is a Salt Lake City, UT-based communications and technology company that helps organizations drive bottom-line results by focusing on front line communications and interactions with their customers. Core platform applications include sales automation and marketing tools, integrated forms and approvals, secure communications and file delivery solutions. Sendside’s solutions have broad appeal across market verticals including; technology, financial services, real estate, title & escrow, non-profit and higher education. Customers include Novell, Zions Bank, Tech Data and UCLA, among others.






