Sendside Announces Reseller Partnership With FlyIron
17 May 2010
Salt Lake City, Utah – June 28th, 2010. Sendside Networks today announced an expansion of its Sendside communication platform through a new certified value added reseller relationship with FlyIron, a content marketing solutions provider. The move is designed to provide FlyIron’s customers, especially those in the education and B2B technology sectors, with a multi-dimensional communication solution aimed at improving content distribution.
“Getting content into the hands of prospective students is key to creating affinity,” said Anthony Power, content strategist at FlyIron. “With Sendside we can now create, deliver and track what a prospect is most interested in, such as aspects of a course catalog. Sharing this information with the admissions office provides common ground for discussion.”
Sendside helps organizations accelerate the sales process by delivering high-impact customer interactions. The online communication platform is designed to increase efficiencies across a sales organization and call center by creating a far better experience for the customer than traditional marketing methods typically deliver.
“A common challenge for nearly every education institution is finding and recruiting the best students,” said John Sutton, Sendside’s vice president of sales and marketing. “More than 4,000 higher education institutions in the U.S. aggressively market to these prospective students. However, until today they have lacked a method for effectively sharing information during the entire marketing process. With their high level of domain expertise in both for-profit and non-profit higher education, we are proud to announce this partnership with FlyIron.”
About FlyIron: Based in Salt Lake City and founded in 2010, FlyIron develops content marketing solutions for high-consideration products, especially in the education and B2B technology sectors. The focus is on content distribution in order to help people choose one option over another yielding better conversion rates. Contact: www.flyiron.com
About Sendside: Sendside Networks is a Salt Lake City, UT-based communications and technology company. Sendside helps organizations drive bottom-line results by focusing on front line communications and interactions with their customers. Core platform applications include sales and marketing tools, integrated forms, eSignatures, approvals, secure communications and file delivery solutions. Sendside’s solutions have broad appeal across market verticals including; technology, financial services, real estate, title & escrow, treasury management, non-profit and higher education. Customers include Novell, Zions Bank, Tech Data and UCLA, among others.
